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Know who to talk to, and when.Six signal types, one GTM Score

The Signal Driven Revenue Engine. We map your signals, wire your stack into one cockpit in HubSpot, and run the first campaigns, with success metrics set before you commit.

≈ 4 weeks to a working cockpit · first campaign in 4 to 8
Signals · enrichment · scoring · cockpit · campaigns HubSpot-first
The shift

AI made sending cheap. Attention, trust and timing got scarce. The edge is knowing who to talk to, and when.

Sound familiar?

Several tools send alerts, and nobody knows which ones to act on.

 

Every report tells a different story about the same funnel.

 

Marketing can't show what creates pipeline before a deal exists.

 

The tools don't talk to each other, and HubSpot is a mess.

Signals

Know who to talk to, and when.

  • Signals tell you who is in market and why now, so lists get smaller and sharper.
  • Six signal types, mapped across the bow-tie, each feeding a score.
  • We build and tune the signals, the enrichment and the scoring, so sales stops guessing which alert to trust.

AlisQI · six live signals feeding one GTM Score

Signal TaxonomyBow-tie
COMMIT ACQUIRE RETAIN · EXPAND
6 → 1Six signal types, one GTM Score per account
One cockpit

One view per account, in the CRM you already use.

  • All signals, plays, replies and meetings land in HubSpot, so every report tells the same story.
  • Reps see who to work and why. Leaders see which plays create pipeline, including before a deal exists.
  • Built on the bow-tie, with definitions agreed before anything is built.

Typical timeline · working cockpit in about 4 weeks

Signal CockpitIllustration
Account
Example manufacturer
Food & beverage · NL · Tier 1
82
GTM Score
IntentResearching quality software, 3 visits this week2d
ContextNew production site announced5d
EngagementHead of Quality opened the case study1w
DealNo open deal · last touch 4 months ago4m
Next play
Persona email to the Head of Quality
Owner · account rep
Proven every month

Value you can see, and defend internally.

  • Success metrics are defined in the blueprint, before you commit. The diagnostic and the blueprint are free.
  • Every month ends with deliverables you can show your own team, not a bank of hours.
  • An evaluation after each stage. You decide what comes next, and you keep the knowledge to run it.

First campaign live in 4 to 8 weeks, depending on stack readiness and who writes the copy

Monthly deliverablesExample plan
Month01
  • HubSpot Architecture
  • Signal Taxonomy live
  • Signal Cockpit
Review
Month02
  • Target account list, tiered
  • Persona enrichment
  • First outreach campaign
Review
Month03
  • GTM Dashboarding
  • Plays tuned on results
  • Handover to your team
Evaluation
Approach

The approach: one engine, built in stages you can judge.

The Signal Driven Revenue Engine is the full build. Every stage delivers something that stands on its own, so you can stop, adjust or carry on with a clear view of what you got.

01

Diagnose

  • GTM DiagnosticFREE
  • GTM BlueprintFREE
Week 0
02

Design

  • GTM Advice
  • ICP and Persona Mapping
  • Signal Taxonomy
Definitions first
03

Build

  • HubSpot Architecture
  • TAL and Persona Enrichment
  • Signal Cockpit
≈ Week 4
04

Activate

  • Outreach Campaigns
Week 4 to 8
05

Measure

  • GTM Dashboarding
Every month
06

Run

  • Program Management
  • Enablement and handover
You keep the knowledge
Flagship

Signal Driven Revenue Engine

Start with the free GTM Diagnostic →
Proof

Signals, live in HubSpot.

2,500+

Matching food and beverage manufacturers in HubSpot.

AlisQI
2,400

Decision makers in HubSpot, mapped to those accounts.

AlisQI
6→1

Six live signals feeding one GTM Score, six campaigns running in the US and Europe.

AlisQI
5%

Meeting rate on a tailored signal and persona list, with campaign dashboarding.

iwell · with specialist partners
Schoolyear · GTM Blueprint and waterfall campaign deliveredAlisQI · phases 1 and 2 delivered
Questions we get

Straight answers.

How many hours is that?

We scope by deliverable and outcome. You get a list of what lands each month and what it does for you. Hours don't tell you whether it worked.

What if it doesn't work?

The blueprint is free and defines success up front. Each month stands on its own, you evaluate it, and you decide whether to continue.

We're stretched on our side. Can we still do this?

Yes, if we plan for it. We state what we need from you up front, such as definitions, feedback rounds and handling replies within a day, and plan the work around it.

Do you only work with HubSpot?

We are HubSpot-first. The ICP, signals, enrichment and architecture work can run on other CRMs, but we only sell full builds on HubSpot.

Won't more outbound burn our accounts?

Signal-based lists are smaller and sharper, so you contact fewer people with a better reason. We plan volumes, sending domains and data handling with deliverability and GDPR in mind from the start.

Where do you work?

From Amsterdam, with clients across the Benelux, DACH, the Nordics, and the UK and Ireland.

Start here

SIGNAL
OVER
NOISE.

Start with the GTM Diagnostic. It's free, and so is the blueprint that follows. You pay nothing unless you decide to build with us.

Or write tovladimir@piratesofgrowth.com